Bitely Elementary School

Visual Identity Creation

Arlene Bitely Elementary School in Rosemead, California, part of Garvey School District, was founded in 1986. They came to us wanting a warm, welcoming visual identity that would take them into the future. Honoring the small drawing of the cutest bear with a crooked smile that had been their logo, we created the identity below to unify their visual identity across all aspects of school life. The original school colors were blue and pink, so we also included an 80s pink in the color palette as a nod to their history.